About Us
A note from our founder
I’ve spent more than 35 years in this sport and this industry. I’ve worked horse show offices, managed a tack store, published retail print catalgos. I’ve watched the internet change everything about how riders shop. I’ve sat across the table from brand owners and negotiated on behalf of my customers when I thought the price wasn’t right.
What I’ve never done is forget who I’m working for. It’s you. The rider who drives two hours to a show in the dark. The mom who just put her kid on a pony for the first time. The competitor who knows exactly what she wants and just needs someone to find it for her at a fair price.
That’s what Tack of the Day is here for. That’s what it’s always been here for.
— Chris Duggan, Founder & CEO
About TackoftheDay.com
Tack of the Day started with a horse show on Long Island and a family that fell in love with the sport. Three generations later, we’re still the same people — horse people first, retailers second, always obsessed with finding you the best deals in equestrian sport.
Our founder launched the first online equestrian retail site in the United States. Our brand relationships go back decades. Our family runs an active show barn in Virginia. When we say we understand what you need, we mean it the way riders mean it.
TackoftheDay.com, the original equine daily deals' site, began in 2005. It originally offered only one product per day until it was sold out. Then, we went to two products, adding the 'Bonus' item. As time went on, TackoftheDay offered more items on a limited-time basis, sometimes up to a week, in our 'Weekly Steals' section.
Why pay full price when the savings are right here on TackoftheDay.com?
We are Inexpensive
Yup, that is the first reason you will choose to buy from Tack of the Day. And, let's be honest ... you are a horse person and you are addicted to buying stuff for your horses. That is especially true of tack. Ok, not just tack, but riding gear, grooming stuff, and, well, anything that has to do with your horse.
The Anticipation Will Kill You (figuratively)
You will wait every day for 'High Noon,' Monday through Friday, when you will hit the refresh key waiting for our new item to pop up.
Try It!
No, we're not in the business of curing your addiction, rather we're in business to feed it with a healthy dose of horse stuff at totally tacky prices. We like that you're here with us every day at lunch time. It makes the whole addiction thing a little less, uh, unseemly. Besides, not all addictions are bad.